The Concept: Seven
bubble baths/shower gels that addresses and offers guidance
to modern frustrations. Each one addresses a specific problem
(stress, relationships,
dieting…) of everyday life, in an amusing, laugh-through-it
way that can actually help boost the psyche, empower, relax,
or revive. And it will all come from you. You control your
beauty, your mind, your destiny. It’s not magic;
it just works.
The Formula: Rich and incredibly emollient, just a small
amount of product (less than two capfuls) will yield a
virtual tower of suds. Seriously. At 12.17 fl. oz., this
product will last a longer than most relationships. The
vibrant colors have been selected specifically to soothe,
empower, reinforce... The fragrances are strong enough
to linger in the bathroom, yet subtle enough, post-bath,
to not interfere with a favorite scented lotion or perfume.
The
Packaging: Elegant and clean-looking, each square, plastic
bottle is beautiful enough to display, yet durable
enough to travel. The design on each is specific to the
product; the artwork on each differs slightly from all
the others. Every bottle is individual, mini-work of
art. |
The Products:
Awash in a field of four-leaf clover (when
you need good things to happen-yesterday).™
Intensive positive luck
color: emerald, scent: mystic Irish blend
Bubbles,
not carbs (where there is willpower
there is less to weigh).™
Temptation Resistance
color: tangerine, scent: fresh mandarin/tangerine
Liquid Freud (when
you need to turn up the volume on your inner voice of
reason).™
Emotional well-being
color: cloud white, scent: clarifying magnolia
The Phoenix (when
you need to rise from the ashes--yet again).™
Instant optimism
color: vibrant orange/red, scent: cucumber-citrus blend
Bathing with sharks (for
that competitive edge in work and/or play).™
Achievement through self-confidence
color: deep blue, scent: eau de mer
To
sleep full of sweet dreams (without
waking in a mad panic at 3 am).™
Anti-mania, stress relief
color: lavender, scent: lavender with a twist of kiwi
The Stuff that Cupid dips his arrows in (because
sometimes fate needs as assist).™
Pheromone activation
color: ruby, scent: ginseng and passion
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